Lowe’s is unveiling the first-ever Lowe’s “Home Team,” a group of current NFL players representing every team in the league, coming together to unite fans around connection and community this football season.
2019 NFL MVP Lamar Jackson (Baltimore Ravens) and All-Pro Christian McCaffrey (Carolina Panthers) will serve as captains of Lowe’s “Home Team.” Throughout the season, each of the 32 players will partner with local Lowe’s associates to make an impact in their own home market by surprising local individuals or organizations who represent the cultural fabric of the community with needed project support. The team will also support virtual fan engagements and unexpected season-long initiatives to help fans feel more connected than ever from home.
“We’re entering what will be the most unique NFL season we’ve ever experienced,” said Marisa Thalberg, Lowe’s evp/chief brand and marketing officer. “Our homes are where football fandom will be taking place this year, but the power of sports, and football in particular, is in how it can unite us in the larger sense of home: our communities and cities. Everyone likes to get behind their home team. And this year, we are giving a whole new meaning to that idea.”
The initiative kicks off the retailer’s second season as the Official Home Improvement Retail Sponsor of the NFL. Over the course of the season, fans will get an up-close look at the DIY and passion projects of some of their favorite current players, deserving pros will receive surprise calls from NFL pros and more as Lowe’s brings the NFL community and fans together.
Additionally, this year, Lowe’s is expanding its overall NFL team partnerships with the Carolina Panthers and Dallas Cowboys to include new season-long partnerships with the Baltimore Ravens, Chicago Bears, Denver Broncos, Kansas City Chiefs, Los Angeles Rams and Tampa Bay Buccaneers.