Lowe’s Companies, Inc. and Point Inside, Inc. have announced that Lowe’s has integrated Point Inside’s StoreMode mobile shopper engagement platform into the Lowe’s mobile app to improve the in-store customer experience. Shoppers at all Lowe’s locations can use the Product Locator capability to search for products and instantly see the items’ locations on a detailed and customized interactive store map using Lowe’s iOS and Android mobile apps or Lowe’s mobile-optimized website. Lowe’s mobile app is available free for iOS and Android devices.
Using their smart phone and the Lowe’s app, the product location is said to be just a search and click away. All in-stock items’ aisle and/or bay locations are represented as pins on an interior map of the specific Lowe’s store. The app also provides store-specific product search, prices, inventory availability, detailed product information, customer ratings and reviews and weekly ads. In addition, customers can create and manage personalized shopping lists.
In addition, the mobile upgrade will also help Lowe’s in-store associates better serve customers, as the 42,000 iPhones used by in-store associates also have access to the search and mapping capability through Lowe’s store associate app.