Lowe’s is partnering with Microsoft to provide customers with holographic representations of redecorating and remodeling projects, starting with the kitchen.
With Microsoft HoloLens technology, shoppers can check out a variety of design options for kitchen cabinetry, countertops, appliances and features like backsplashes, in a visually rich and interactive way, noted Microsoft. Lowe’s customers can experience a holographic representation of a completely new kitchen, adjust finishes and options instantly, and share their designs online.
Now consumers can view kitchen furnishings such as cabinets, appliances and countertops in size and scale with high-definition options and detailed finishes. The holographic details are rich enough, Microsoft asserted, to let users see the differences between shiny chrome appliances versus matte brushed aluminum options.
The shopper uses a hand-held Surface tablet to manipulate the scene and share it with in-store designers, spouses or friends.
Lowe’s is piloting its HoloLens kitchen remodeling demonstration in-store in the Seattle area, Microsoft said. From there, the retailer rolls the service to Raleigh, NC, near its headquarters.