MacKenzie-Childs will make its Evine debut on May 3 with an on-air takeover of the network dubbed “MacKenzie-Childs Home TV.”
The company will feature some of its patterns including the Parchment Check, Morning Glory, Flower Market and Courtly Check patterns. Home decor and tabletop to be offered on-air include hand painted tea kettles, mug sets and creamer and sugar sets.
“There is something special about the magic of MacKenzie-Childs,” said Bob Rosenblatt, CEO of Evine. “The team at MacKenzie-Childs is constantly looking for ways to push the envelope and go where no one has gone before. It seems like a perfect match for them to be the first-ever brand to ‘take-over’ our network and use our video commerce platforms to immerse viewers into the MacKenzie-Childs world of whimsy.”
Evine will offer customers exclusive values on the Mackenzie-Child collection. MacKenzie-Childs Home TV will air on May 3 at 7 p.m., and May 4 at midnight, 1 a.m., 6 a.m., 1 p.m. and 9 p.m. ET.