With Internet sales gaining, Macy’s, Inc. has announced it will build a major new direct-to-consumer fulfillment center near Owasso, OK, to support continued sales growth driven by its omnichannel strategy. The company reported that it expects to invest more than $170 million in the facility.
The new fulfillment center will incorporate the latest technology in material handling equipment and warehouse management systems, Macy’s noted.
“The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently,” said Terry Lundgren, chairman, president and chief executive officer of Macy’s, Inc., in comments on the the fulfillment center addition. “Customers today are shopping whenever, however and wherever they prefer— via stores, desktops and mobile devices— and we continue to invest to meet the customer demand. We have rolled out fulfillment capability to 500 Macy’s stores nationwide, as well as built three major fulfillment centers over the past seven years. Our new Tulsa County facility will represent another significant expansion of our shipping capacity, particularly to customers in central and southern regions of the United States. Tulsa County is the ideal location and environment for this new facility, and we look forward to becoming a larger presence in northeast Oklahoma.”