Macy’s, Inc. has completed its previously announced acquisition of Bluemercury, Inc., a luxury beauty products and spa services retailer, for $210 million in cash.
Bluemercury, based in Washington, D.C., currently operates about 60 specialty stores in 18 states, typically in prime street-level locations and urban lifestyle centers, as well as an online business. Macy’s, Inc. plans to operate and expand Bluemercury stand-alone specialty stores, enhance its online capabilities and add selected Bluemercury boutiques and private-brand products to Macy’s stores nationwide over time.
Bluemercury will continue to be led by Marla Malcolm Beck, CEO, and Barry Beck, COO, who co-founded the company in 1999. Its team of approximately 500 associates will remain in their current roles operating a stand-alone Bluemercury specialty business, according to Macy’s.