Macy’s Expands Exclusive Crux Electrics Collection

Sensio and Macy’s are teaming to raise the profile of the department store’s exclusive Crux brand of small electrics with the launch of the “Copperstyle Your Kitchen” sweepstakes.

According to Sensio, which supplies Macy’s with the Crux assortment, the sweepstakes is part of a fall consumer marketing campaign that will feature the Crux Kitchen. The line includes a host of small kitchen electrics that combine stainless steel and black stainless steel appliances with copper-line accents that are complemented by a variety of “copperstyle” accessories available at Macy’s.

“We’re thrilled to bring the Copperstyle Your Kitchen campaign to life with Crux Kitchen through a unique, digital experience,” said Maria Gagliardi, director of brand management for Sensio.

Coinciding with the relaunch of Cruxkitchen.com, the contest will live on a dedicated landing page that doubles as an interactive digital look book, featuring images, videos, recipes and links to shop at Macy’s.com.

The contest also coincides with the addition of nine new products to the Crux Kitchen line— including a coffee grinder, 5-cup coffeemaker, programmable slow cooker, 2.2-pound touchscreen air convection fryer, 20-cup fuzzy logic rice cooker, sous vide cooker, panini grill, 3-cup mini chopper and 6-quart extra deep electric skillet, available in October.