Macy’s Expands Omnichannel Fulfillment Capacity

To support continued omnichannel sales growth, Macy’s, Inc. will relocate its West Sacramento, CA, direct-to-consumer fulfillment center to larger quarters nearby, it announced. Plans call for the central California fulfillment operation to remain in Sacramento County, the company noted.

Macy’s will begin operating the new 385,000-square-foot facility in summer 2015 at 6200 Franklin Street, contingent on approvals by the Sacramento County Board of Supervisors. The currently operating 92,000-square-foot fulfillment center is about 10 miles away at 3919 Channel Drive in West Sacramento.

The Franklin Street fulfillment center will incorporate new building features and the latest technology in material handling equipment and warehouse management systems, Macy’s noted.

“Our West Sacramento fulfillment center, combined with our fulfillment center in Goodyear, AZ, have been very successful in serving customers in the western United States,” R.B. Harrison, Macy’s chief omnichannel officer, said in announcing the new facility plan. “The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently. Customers today are shopping whenever, however, and wherever they prefer— via stores, desktops and mobile devices— and we continue to invest to meet the customer demand. We are choosing to expand and invest in Sacramento County, based on the quality of the workforce and the outstanding support we have received from the local community.”