Macy’s Expands Star Rewards Program

Macy’s is expanding its Star Rewards program, which will now be open to all customers, regardless of how they pay for their purchases. Additionally, all Star Rewards members will enjoy new benefits, including Star Money Days, Perks & Offers, and a Birthday Surprise.

The company has added a new Bronze tier to the rewards program. All Bronze level customers are now eligible for Star Money Days, Perks & Offers and Birthday Surprises, no matter how they pay.

In addition to the new Bronze benefits, Macy’s Silver level cardholders who spend up to $499 annually at Macy’s with their Macy’s credit card will receive 25% off any day they choose with Star Pass coupons.

Gold level cardholders, with $500 to $1,199 annual spend at Macy’s on a Macy’s credit card, will receive 25% off any day they choose with Star Pass coupons and free shipping on all Macy’s purchases when they use the store credit card.

Platinum level customers, with $1,200 or more annual spend at Macy’s on a Macy’s credit card, will receive 25% off any day they choose with Star Pass coupons, free shipping on all Macy’s purchases, and 5% back in rewards on every merchandise purchase in-store and online with no merchandise exclusions when they use the retailer’s credit card.

“Macy’s is thrilled to be launching our next phase of Star Rewards, which allows all customers to participate in our loyalty program,” said Rich Lennox, Macy’s chief marketing officer. “Since the relaunch of Star Rewards last fall, our customers have responded with tremendous enthusiasm for enhanced benefits and rewards they received as part of the program. With the addition of the Bronze level, we’ve made earning rewards simple for everyone, no matter how you pay.”