Macy’s has appointed Richard Lennox chief marketing officer, effective September 15.
In this role, Lennox will have responsibility for Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He will report to Macy’s president Jeff Gennette and join the company’s executive committee.
Lennox has served as svp/chief marketing officer of Toys “R” Us since 2014, with responsibility for all components of marketing strategy for the company’s portfolio of brands. This includes leading the development of brand strategy and optimizing the company’s marketing and digital presence to drive sales growth and customer loyalty. Among his accomplishments, Lennox led the creation of the Toys “R” Us “awesome” brand position and marketing campaigns. For the five years prior to Toys “R” Us, Lennox was evp/chief marketing and e-commerce officer at Zales Corporation.
“Rich Lennox is a significant addition to the Macy’s executive team and we look forward to his contributions as we position the iconic Macy’s brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty,” said Gennette.
Lennox succeeds Martine Reardon, who left the company earlier this year after 32 years of service.