Macy’s Reveals Story’s School Of Style Theme

This fall, the Story store at Macy’s, the retailer’s in-store boutique that focuses on narrative retailing and curated selections to create an engaging store experience, has revealed its latest theme: School of Style.

Story has curated the School of Style assortment of products across a range of categories, including a fashion crossover with some of Macy’s favorite brands, the company said.

The company recently acquired Story, a boutique retailer that changes its product assortment several times a year and restocked each time under a new theme that it narrates throughout the store.