Macy’s and Marxent have partnered on what the two companies said is the largest virtual reality rollout in retail history, with approximately 70 Macy’s VR installations in stores nationwide.
In addition, the virtual reality offering is expected to be added to another 20 locations by January 2019. In the three pilot stores, VR-influenced furniture sales have increased by more than 60% versus non-VR furniture sales and decreased returns to less than 2%, according to the companies.
“Through the Macy’s VR furniture experience, we are giving our customers a new way to visualize a large selection of furniture products,” said Hal Lawton, president of Macy’s. “Customers design their living space and, using a VR headset, immerse themselves in the virtual rooms they create.”
The VR technology allows consumers to take a two-dimensional floorplan and transition it to a three-dimensional plan in real time. It also allows consumers to virtually place Macy’s furniture products into their actual living spaces. The technology is now available for use on later model iPhones and will be expanded to Android devices in 2019.