In celebration of spring, Macy’s Secret Garden campaign will be in full bloom at Macy’s stores across the country, on macys.com and in local communities nationwide. Along with an infusion of spring’s cheerful colors, garden-inspired merchandise, and special promotions and events, Macy’s customers can also support a local park through a new fundraising program – Macy’s “Heart Your Park” – kicking off Friday, March 7.
“Spring is a time for rejuvenation, and our new Secret Garden campaign will usher in this highly-anticipated season with exciting merchandise and experiences,” said Martine Reardon, Macy’s chief marketing officer. “Capturing the season’s hottest trends in spring colors and patterns, Secret Garden also takes to the outdoors, supporting more than 550 of our nation’s parks and green spaces.”
Shoppers will also find the garden experience in home through vibrant floral bedding, dinnerware and serveware.
In collaboration with the National Recreation and Park Association, the national nonprofit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s Heart Your Park program aims to raise awareness and dollars for local parks nationwide.
Macy’s stores across the country have each selected a local park or green space in their community to support, with more than 550 local parks benefiting from the program. From March 7 to March 31, customers can visit their local Macy’s store and donate $1 or more at the register, and 100% of donations will benefit that store’s selected local park. Macy’s will also match customer donations across all stores, dollar-for-dollar, up to $250,000 in total.
“We are thrilled to partner with Macy’s for Heart Your Park this spring to raise awareness of the importance of local parks in strengthening community health and wellness, and environmental conservation,” said Barbara Tulipane, president and CEO/National Recreation and Park Association. “Macy’s shares our passion for connecting and engaging local communities. We look forward to the positive impact this effort will have on community parks.”
Secret Garden local events will take place in Macy’s stores across the country, including Atlanta, Boston, Honolulu, Houston, Los Angeles, Louisville, Miami, Pittsburgh, Salt Lake City and Seattle. Events will feature Secret Garden fashion presentations, family fun day activities, cooking demonstrations and more. Select stores will also host a “Bouquet of the Day,” a live floral installation created by a renowned local florist.