Department stores may have backed off consumer electronics years ago, but Macy’s wants another crack at the category. The retailer announced today, September 8, that it has signed an agreement with Best Buy to test licensed consumer electronics departments in 10 of its stores beginning in November.
Plans call for Best Buy licensed shops to occupy 300 square feet in Macy’s stores in various markets throughout the United States.
The space will be staffed by Best Buy employees and will feature Samsung smartphones, tablets and smart watches. It also will offer audio devices such as Bluetooth speakers and headphones and accessories including cases, chargers and related peripherals from Samsung and other brands.
“We are delighted that consumer electronics will be returning to selected Macy’s stores through this test, which will allow us to learn how we can best serve our customers’ needs in this very sophisticated category,” said Macy’s president Jeff Gennette. “Our customers have expressed interest in electronics for self-purchase and gift giving, and this collaboration with Best Buy reinforces Macy’s as a shopping destination throughout the year for the products that are most in demand. We will test and learn, along with Best Buy, through the holidays and into 2016 before deciding on next steps.”