Macy’s Tourism Play Makes Herald Square ‘Official NYC Information Center’

Macy’s and NYC & Company have announced a first-ever collaboration to bring a world-class tourist experience to the World’s Largest Store. Open now, Macy’s new Herald Square Visitor Center is co-branded with NYC & Company as an Official NYC Information Center, offering many new services to enhance the customer experience for travelers.

As part of the extensive renovation plans for Macy’s Herald Square, Macy’s Visitor Center will now be upgraded with NYC & Company’s state-of-the-art technology, information, and ticketing services for NYC attractions that cater to both international and domestic tourists. 

“We are very pleased to collaborate with NYC & Company on an innovative customer service venture that will cater to the international and domestic shopper within a department store,” said Terry J. Lundgren, chairman, president and CEO for Macy’s, Inc.

“The renovation of Macy’s Herald Square creates a unique platform to enhance the customer shopping experience and store environment. With the six million tourists visiting Macy’s Herald Square annually who make this store one of the most shopped and visited sites in New York City, a co-branded Visitor Center is a testament to the worldwide popularity of both Macy’s and New York City as leading destinations for visiting tourists,” Lundgren added.

With the renovation, Macy’s Visitor Center, located on the Mezzanine Level, has been re-imagined as a state-of-the-art space with dynamic Information Screens, Concierge Terminals, and Digital Touch Screen Kiosks that provide up-to-date information on: Attractions, Dining, and Nightlife among other areas of interest for tourists to explore throughout the five boroughs. Through the Visitor Center’s new redesign, first-time windows connect visitors to vistas of the bustling outdoor streetscape below on 34th Street.

In 2011, Macy’s, Inc. announced an unprecedented four-year, $400 million renovation to its corporate flagship. Begun in 2012, the renovation will transform the store, with new designer departments, epicurean experiences and multi-level luxury shops. Upon completion in 2015, the Herald Square store will increase its selling space from 1.1 million to 1.2 million square-feet.