Macy’s Tests Virtual Reality Furniture Technology For The Holidays

As Macy’s prepares its annual holiday push, the retailer said that it would introduce virtual reality furniture shopping in its Paramus, NJ, and Miami stores.

An interactive experience, the virtual reality initiative will enable customers to digitally furnish their living spaces using 3D furniture images. Facilitated by an iPad application and a virtual reality headset, the VR presentation allows customers to see how furniture items might look in their living spaces.

Other Macy’s holiday initiatives include the introduction of an 800-square-foot b8ta smart home product shop, already in operation, at Macy’s Herald Square location. Macy’s noted that b8ta is a software-powered retailer that works to make physical retail more engaging and accessible.

Macy’s also launched a Samsung experience at the retailer’s flagship location. Customers shopping the main floor at Macy’s Herald Square will be able to explore and purchase a range of Samsung products, including an assortment of technologies in virtual reality, tablet, smartphone, wearable, the Family Hub refrigerator, QLED television, home audio and smart home categories.