Mads Ryder, Lenox

mads_ryder_lenoxThe August 19 edition of HOMEWORLD BUSINESS® revealed the 14th annual “People To Watch” in housewares during the next 12 months.

Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Mads Ryder, Lenox, CEO

CREDENTIALS: Mads Ryder joined the Lenox Corporation at the close of 2018, succeeding Katrina Helmkamp, who left the company to pursue a role elsewhere. Ryder joined Lenox at a pivotal time for the company. Not only was the tableware supplier gearing up to mark its 130th anniversary, the company also continues to face changing consumer purchasing habits as today’s shoppers are looking for a more casual approach to their dinnerware, moving away from fine dining. Ryder, who is of Danish heritage, also brings a fresh perspective to the Bristol, PA-based company, as this is his first time leading an American corporation. Prior to Lenox, he has held leadership positions at top European consumer companies, including IC Group, Royal Copenhagen, Weight Watchers UK and Lego Group.

WHAT TO WATCH: Ryder came into his role with a strong perspective on the shift in how consumers are purchasing tabletop and the continued casualization of the category. With a deep history of Lenox being a leading brand in the fine dining segment, particularly when it comes to wedding registry, how he leads the company and pushes it more toward a casual approach when developing new products will be something worth watching. In the past, Ryder has commented on the importance of doing so for the company to compete with newcomers in the market that are developing new collections of tableware that are catching the eye of retailers and consumers alike. In addition, Ryder is also working to help Lenox navigate the changes in the wedding registry business, which he has previously noted is transforming more into event registry, celebrating milestones in life versus simply wedding.

PERSPECTIVE: “We need to be more in tune with the whole offering to tabletop consumers,” he previously told HomeWorld Business. “We need to think much more dynamic on how dinnerware is used daily and how it is used as dinnerware items, but also how the pieces can be used in other areas of the home, such as for décor. We need to make things more flexible to use.”

2020 HomeWorld Business People To Watch (click on name for profile):

Rich Krause, Capital Brands

Jill Soltau, J.C. Penney

Marcelo Borges, Tramontina USA

Ross Patterson, Robinson Home

Dave Albert, Spectrum Brands

Christopher Banning, Meyer Corp. U.S.

Kris Malkoski, Arc Americas

Bryan Welsh, SodaStream U.S.

Todd Wanek, Ashley Furniture

Mike Otterman, Lodge

Mike Bauer, Libbey

Corie Barry, Best Buy

Lee Bird, At Home

Ryan Ross, Williams Sonoma

Mark Eichhorn, The Oneida Group

Ravi Saligram, Newell Brands

Derek Miller, International Housewares Association

Arthur Zambelli, Bradshaw Home

Mads Ryder, Lenox Corp.

Jay Jordan, Home Meridian