Capital Brands, the company behind the NutriBullet and Magic Bullet brands, has launched the Magic Bullet Kitchen Express, an all-in-one mini food processor and blender. The new release extends the Magic Bullet brand into the food preparation segment.
With a compact design ideal for small spaces, the Magic Bullet Kitchen Express is able to chop, mix, mince, slice, shred and blend. With a simple turn of the dial, consumers can develop recipes from snacks and salads, to appetizers, entrees, desserts and more.
The Magic Bullet Kitchen Express includes a 250-watt motor base and two attachments, which easily transforms the product from a mini food processor to a personal blender. Its dishwasher-safe components also make cleanup simple. The unit includes a 3.5-cup work bowl, bowl lid with a feed chute and food pusher, a stacked chopping blade, a reversible slice and shred disc, an extractor blend blade, two single serving cups, and a to-go lid.
“The popularity of home cooking is on the rise, and it’s partly due to the impact Gen Z is having on food trends and eating habits. Not only do 78% cook at home, they also want healthier, more convenient options,” said Rich Krause, CEO of Capital Brands Distribution. “The Magic Bullet Kitchen Express meets the convenience sought after by this generation, while delivering the quality and value expected by all shoppers. From seasoned chefs to kitchen rookies, it’s a great kitchen tool for anyone.”
Starting at $69.99, the Magic Bullet Kitchen Express will be available online on the brand’s website. Later this fall, it will roll out to Amazon and select retailers nationwide.