Ted Kochowicz has joined MC (Magic Chef) Appliance Corporation as senior licensing manager.
In his new role, Kochowicz will oversee the implementation of strategic licensing programs and the planning of key partnerships. Kochowicz previously worked for several well-known global brands including Wilson Sporting Goods, Corona Extra and Pokémon. He most recently served as brand manager for Turner Licensing in Waukesha, WI, where he oversaw the licensing of sports calendars and stationery, widely expanding the company’s licensing portfolio.
In his new role, Kochowicz is charged with building an outbound licensing program that will bring Magic Chef products to new categories in key distribution channels.
“The Magic Chef brand has a long, storied history and great brand awareness amongst consumers in all demographics,” stated Kochowicz. “By building a strategy that focuses on both inbound and outbound licensing, we can engage consumers with multiple touchpoints in the kitchen, indoors and outdoors, while reinforcing our core values of easy-to-use, affordable, and reliable products for cooks of all skill levels.”