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Magic Chef, NewAir Team To Launch Air Fryers

Magic Chef has partnered with NewAir Appliances to launch a line of air fryers. The initial assortment includes a unit with a digital control panel and one with manual settings.

The Magic Chef-NewAir air fryers are available at major retailers and online at Amazon.com and NewAir.com. NewAir also worked with noted cooks to create recipes and how-to articles to educate consumers about the health and flavor benefits of air fryers, company officials said.

“Air fryers represent a growing category of small kitchen appliances for individuals and families,” said Ted Kochowicz, senior licensing manager at MCA Corporation, the parent company of the Magic Chef brand. “This initial project represents a multi-year partnership with NewAir. They have been working with air fryers for years, so they bring a lot of knowledge and experience to the table.”

The Magic Chef XL digital air fryer is designed to accommodate 5.6-quarts of food, features a digital touchscreen and a non-stick and dishwasher safe fry basket. The manual air fryer offers the same capacity and fry basket but is equipped with temperature dials. The digital unit is priced at $129.99 and the manual unit is priced at $119.99.