Mansell Says Amazon Program Driving Store Traffic

Kohl’s partnership with Amazon that launched in 2017 is having a positive impact on store traffic, but how and if the program expands beyond the initial test stores remains to be seen.

In an interview with CNBC’s Jim Cramer, Kohl’s CEO Kevin Mansell said that while the pilot program with Amazon is only a few months old, he called the experience “amazing” for consumers and noted that the service is being utilized.

In September of this past year, Kohl’s and Amazon announced a program in which Kohl’s would accept returns in 82 locations in Los Angeles and Chicago. Kohl’s is packing and shipping all eligible Amazon return items.

As for possible expansion of the Amazon return service, Mansell said consumers need to show that they like the service and that it must drive incremental store traffic. He also noted that Kohl’s expectations are only half the equation and that the program must also meet Amazon’s needs as well.

HomeWorld Business has named Kohl’s its 2018 Retailer of the Year. An in-depth look at the retailer’s latest efforts, with a focus on the housewares segment, will be featured in the May 28th edition of HomeWorld.

Kohl’s CEO says ‘big idea’ behind Amazon partnership is driving traffic from CNBC.