Marcelo Borges, Tramontina USA

marcelo_borgesThe August 19 edition of HOMEWORLD BUSINESS® revealed the 14th annual “People To Watch” in housewares during the next 12 months.

Selected by HomeWorld Business editors, “People To Watch” represents a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld “People To Watch” are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Marcelo Borges, Tramontina USA, President & CEO

CREDENTIALS: Marcelo Borges has served as the CEO of Tramontina’s U.S. division since August 2018. He has an extensive background in the financial industry, which will aid him as the company continues to look to increase profitability while shifting its manufacturing to a more global-based model.

WHAT TO WATCH: While Tramontina’s U.S. manufacturing has been a point of growth for the company in recent years, it is now taking a new direction and will begin to shift manufacturing to its other facilities around the world. In July, it announced that it would cease operations at its Wisconsin-based manufacturing plant. According to the company, Tramontina’s shareholders decided to stop manufacturing operations at the company’s U.S. facility as a strategic step towards consolidating production within the group’s existing factories in Brazil.

The reason for the change in where the company manufactures products, noted the company, is the volatile economic climate in the U.S., which has been aggravated over the past years by the imposition of tariffs by the Trump Administration. However, there will be a continued focus on product development, sales and logistics in the U.S., which will be managed out of the company’s Sugar Land, TX-based office.

While shifting manufacturing may be the top priority, the company is continuing to work with its retail partners in order to provide programs and products that meet consumer demand. One example is the recent launch of a partnership with Walmart that allows consumers to build their own cookware set.

PERSPECTIVE: The shift in processes and the change in manufacturing moving forward into the next year will have many in the cookware segment watching Borges as he navigates this new direction for the U.S.-based division of Tramontina.

“As part of Tramontina USA’s recent reorganization, we have consolidated production within our global factory network, which includes 10 factories in Brazil,” said Borges. “This move allows us to allocate more resources to product development, sales and logistics within the U.S. market, and also reinforces our ongoing commitment and investment in our U.S. business.”

2020 HomeWorld Business People To Watch (click on name for profile):

Rich Krause, Capital Brands

Jill Soltau, J.C. Penney

Marcelo Borges, Tramontina USA

Ross Patterson, Robinson Home

Dave Albert, Spectrum Brands

Christopher Banning, Meyer Corp. U.S.

Kris Malkoski, Arc Americas

Bryan Welsh, SodaStream U.S.

Todd Wanek, Ashley Furniture

Mike Otterman, Lodge

Mike Bauer, Libbey

Corie Barry, Best Buy

Lee Bird, At Home

Ryan Ross, Williams Sonoma

Mark Eichhorn, The Oneida Group

Ravi Saligram, Newell Brands

Derek Miller, International Housewares Association

Arthur Zambelli, Bradshaw Home

Mads Ryder, Lenox Corp.

Jay Jordan, Home Meridian