Marimekko Collection Brings Finnish Style To Target

Target is working with Finnish design house Marimekko to introduce home and apparel products in the brand’s bold prints and cheerful colors. The retailer slated the Marimekko inspired products for official launch on April 17.

According to Target, the Marimekko for Target collection will feature more than 200 playful, print-centric pieces that span outdoor décor, furniture and home entertaining essentials, as well as beach and swimwear for women and girls.

Most items in the collection will sell for under $50, Target noted.

“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, Target svp/product design and development. “For our spring collaboration, that brought us all the way to Finland. We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited edition collection.”