The July 22 issue of HOMEWORLD BUSINESS® features the 20th annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.
The selection of the Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.
Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.
Mark Callahan, QVC, Buyer
With QVC since 2005, Mark Callahan has gained a retail industry reputation for being on top of the trends and his zeal has not tapered off during his tenure. This, noted housewares vendors, is what makes Callahan deserving of the title of 2019 HomeWorld Business Impact Merchant.
After graduating from LaSalle University with a degree in finance, Callahan started his career as a replenishment analyst for Aisenstein & Gordon. He found his way into the housewares realm in 1998 as a buyer for Le Gourmet Chef, eventually joining QVC.
According to vendors, Callahan’s combination of his focus on trends as well as his eye for new housewares has led to his success. He is known for taking a chance on products that fill a void and create excitement, while also keeping the focus sharply on QVC’s customer base.
He also has honed a talent for being able to settle on housewares products that cross consumer demographics, for example, picking a product that appeals to both television and online audiences.
Additionally, said vendors, Callahan is a buyer that is also interested in the success of the products he chooses. From feedback to helping sculpt more direct marketing and messaging, Callahan puts an emphasis on working with vendors in order to create a package that the QVC shopper will respond to, noted housewares vendors.
2019 HomeWorld Business Impact Merchants (click on name for profile):