Marshalls Aims To Bring Back The ‘Wow’ Of Shopping

Marshalls has launched a new initiative called, “Share Wow, Get Wow,” a program all about turning in-store finds that shoppers share on social media into real-life, feel-good stories.

A majority (63%) of U.S. adults miss the thrill of discovery while shopping, according to a recent survey conducted by Marshalls. Marshalls noted that it is a brand rooted in making people feel wow, and through October 31, the brand is taking that feeling to the next level.

Shoppers who share their finds on Instagram with both the #MarshallsWOW and #contest hashtags will be entered for a chance to turn their brag-worthy find into a real-life wow experience. For example, a beauty find could be turned into a make-up tutorial with a celebrity make-up artist or a fitness gear purchase could turn into a personal workout session.

“At Marshalls, we love when our shoppers get that feeling of unexpected wow in our stores— that feeling when you discover the perfect item at an amazing price,” said Victoria Shonkoff, Marshalls vp/marketing director. “Now more than ever, a little wow goes a long way, so we wanted to create a program for our shoppers where in-store wow-worthy finds can turn into even bigger wows.”

To kick off the program, Marshalls surprised one shopper with everything she needed for a one-on-one virtual cooking session with celebrity chef Giada De Laurentiis, all because she found a much-needed cooking item in store and chose to share it on Instagram.

“There’s something special about discovering something that excites you, whether that’s in the kitchen, in a store, or in everyday life,” said De Laurentiis. “Marshalls is a store that’s all about discovery, so I loved helping them turn one shopper’s find into an even bigger wow moment.”