Marshalls Launches Online Store

TJX has launched a third e-commerce website, Marshalls.com, one that will offer a different mix of products than its brick-and-mortar cousin.

The site will offer product categories carried in Marshalls stores, including home, ladies, mens and kids apparel, footwear, accessories and beauty, but the new online-based platform will stock its own merchandise assortment. To underscore the site’s treasure hunt appeal, Marshalls will stock new brand name, designer and other quality products each day. And for those occasions when it becomes necessary, shoppers can return marshalls.com merchandise via mail or in-store at any one of the more than 1,100 Marshalls store locations across the U.S.

Highlighted features on the site include:

  • Swipe to Shop. By taking a gamified mobile shopping approach, the feature allows shoppers to quickly view and sort product by swiping left or right to favorite items and buy them or save them for later.
  • Curated Shops. As a way to call attention to trending products, the site will launch with the Fall Style Shop, The Designer Shop and Made in Italy, and continue with various curated, frequently refreshed collections.
  • Influencer + Shopper Finds. Inspiration from influencer and consumer finds will link shoppers to categories and similar products.

The off-price retailer’s parent company, TJX, previously reluctant to develop and expand e-commerce operations, has gradually moved into the online space, having launched a T.J. Maxx e-commerce website and acquired Sierratrading.com. The company has sought to differentiate what it does in store and online, and so minimize cannibalization of its existing store base.

“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” said Mark DeOliveira, evp/TJX digital U.S. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”