Licensing International has named Martha Stewart as the 2020 inductee to the Licensing International Hall of Fame. Stewart will be honored at the Licensing International Excellence Awards, taking place May 19, 2020 at the Mandalay Bay Resort in Las Vegas in conjunction with the Licensing Expo.
Stewart was one of the pioneers of the modern licensing model, beginning with her direct-to-retail deal with Kmart in the late ’90s. Stewart founded the diversified media and merchandising company, Martha Stewart Living Omnimedia, which is owned by brand management firm, Marquee Brands. Over the last two decades her branded products have been offered at retailers such as Macy’s, Staples, Michaels, TJX Companies and QVC. With a product line that has touched almost every category from fashion to food, paint to pet products, and a wide variety of home goods, Stewart continues to launch lifestyle-based brand extensions. Most recently the brand announced plans to develop branded real estate communities in markets around the globe, among many other projects in the housewares, food and beverage, pets, crafts, fashion, garden and travel markets.
“I am very honored to be inducted into the Licensing International Hall of Fame. I have spent my life’s work creating high-quality, practical, functional, and innovative products at an affordable price to enhance one’s lifestyle and home,” said Martha Stewart. “I look forward to sharing more of the expertise we have developed over the years and to expanding our product categories and distribution worldwide.”
Licensing International president, Maura Regan, said, “Choosing one individual to recognize from the vast pool of talented, dedicated professionals in this industry is never easy. Martha epitomizes everything this honor represents— her legacy of innovation and constant evolution, which continues to this day, showcases brand building at its best. I look forward to celebrating Martha’s achievements alongside other pioneering work from leaders across our industry at the Licensing Excellence Awards in May.”