Martha Stewart’s ‘Whim’ Collection To Launch At Macy’s

Macy’s and Martha Stewart Living Omnimedia announced the launch of Whim, an exclusive bedding and dinnerware collection from Martha Stewart available on and in select Macy’s stores starting March 2015.

“It’s wonderfully fun, fresh and vibrant, easy to live with, and in addition, very affordable. I think consumers who want something new and different will discover a lot to love in the Whim collection,” said Martha Stewart, MSLO founder and COO.

Whim, as its name suggests, is said to be “a whimsical and sophisticated assortment, perfect for decorating a first home or reimagining an existing one.” Whim products include 100% cotton bedding, with quilts, shams and five-piece comforter sets in colorful prints and cheerful solids. The collection also features coordinating sheet sets in playful designs such as zebras, flamingos, stripes and polka dots.

The Whim collection also includes a 16-piece dinnerware set (online only) with four stoneware dinner plates, salad plates, bowls and mugs, available in four hues: blueberry pie, candy apple, pool and lemon zest. Consumers can purchase one color for a monochromatic look, or buy two or three shades and combine them to create a lively table, suggested the companies.

“We’re thrilled to bring this exciting new line to our savvy, stylish customers,” said Stephen Cardino, vp/home fashion director, Macy’s. “Designed to mix and match, the collection features a range of bold designs and speaks to the idea of relaxed, casual living. It’s perfect for our shoppers who are looking to refresh their homes this spring by changing the look of a bedroom or creating a beautiful table setting when entertaining family and friends.”