Marvel Teams With Select Brands On Small Appliance Line

At the International Home + Housewares Show in Chicago, Select Brands unveiled new Marvel small appliances. The new products mark Marvel’s first major launch into the small appliance category and the designs are inspired by Marvel’s Super Hero franchises.

The Marvel branded small appliances from Select Brands include Avengers themed waffle makers, featuring images of the iconic Super Heroes on the cover, and the opportunity to emblazon one’s waffles with Thor’s Hammer, Captain America’s shield, Iron Man’s mask and Hulk’s fist.  Select Brands is also developing toasters, single serve coffeemakers, and more.

The partnership is through Disney Consumer Products, which announced plans to build out Marvel’s housewares program with new initiatives for branded small appliances from Select Brands as well as other housewares products. Marvel Entertainment is a wholly-owned subsidiary of The Walt Disney Company.