Mavea Rolling Out New Water Filtration System

Mavea’s new MicroDisc water filtration system is rolling out to retailers.

The new MicroDisc water filtration system features the company’s compressed catalytic carbon (CCC) filter technology, which is said to reduce chlorine and chloramine from tap water. The MicroDisc filter is also interchangeable between Mavea’s new 10-cup filter pitcher, 5.5-cup carafe and 20-ounce water bottle.

The MicroDisc filters are designed to eliminate the plastic housing traditionally found in water filters for a decreased environmental impact, and without the black bits often found in water filtration devices. According to the company, the filter system has been tested by the WQA against NSF/ANSI Standard 42 for the reduction of chlorine, taste and odor.

“The benefit that a lot of consumers in the pour-through category are looking for is better tasting water,” said Kristin Affatato, director of marketing for Mavea. “That’s what we found in our research as number one. We’ve designed a new water filter that really focuses on the contaminants in water that affect taste the most. In addition to improving water taste for drinking and cooking, the MicroDisc filter gives users another small but meaningful way to decrease their environmental footprint.”

The new water filtration beverageware containers are BPA-free, shatter-resistant and dishwasher-safe. The filter pitcher is available in black and has a suggested retail price of $29.99. The carafe is available in a white hue and has a suggested retail price of $24.99, and the water bottle is available in purple and bright blue colors with a suggested retail price of $14.99. The filter refills are available in packs of three for a suggested retail price of $11.99.

The pitcher, carafe, water bottle and refill filters are now available at Target.com and will be available at Amazon.com later this month, and at Target and Bed Bath & Beyond stores in September.