Wayfair Launches Visual Search Function

Wayfair has launched Search with Photo, a new function that leverages artificial intelligence in a manner that allows shoppers to search for products using a photo, including one they might have snapped themselves.

Visual search provides shoppers the opportunity to quickly and conveniently find matches and similar styles from Wayfair’s selection, the company said.

To use the Search with Photo function, shoppers tap the camera icon in the Wayfair.com search bar. They can snap a picture using a smartphone or upload one from their photo library. Shoppers then can browse visually similar items from Wayfair’s options. At that point, they can purchase immediately or add products to an idea board to save for later consideration or to share with others.

The visual search works across all devices, spanning iOS and Android phones, tablets and desktop.

“We know that everyone has a unique vision for their home and that ideas and inspiration can come from anywhere,” said Steve Conine, co-founder and co-chairman, Wayfair. “A sofa in a friend’s house, a Pinterest board, a bar stool at a favorite restaurant or a pillow featured in a design magazine, can all spark ideas for decorating one’s home. And while finding a look you love may be easy, finding the specific products to bring that look to life can be time-consuming and require a lot of searching. With visual search, shoppers can now search for and find a particular product or style instantly. Combining our unmatched selection with innovative machine learning techniques, Wayfair lets shoppers bring their unique vision of home to life with unparalleled convenience.”