Meijer is promoting itself as a back-to-campus shopping destination in the Midwest with a series of events that focused on 40,000 incoming college freshmen, and their parents, in its market area.
The company will hold a total of 23 back-to-college events tailored for 21 major colleges across the Midwest. The back to campus initiative celebrates incoming students in style during a night of amusements, complete with a DJ, photo booth and interactive contests, while helping them collect their last-minute dorm and classroom essentials. Meijer will bus from 300 to 6,500 freshmen per event to their local Meijer store for the night of festivities and provide samples, coupons and occasional giveaways.
Meijer began throwing in-store events for incoming college freshmen more than 15 years ago, giving students a chance to get to know their peers in an upbeat atmosphere and introducing the Meijer brand to those who may not have grown up shopping at the supercenter, said Cathy Cooper, senior director of community partnerships and giving at Meijer.
“Our back-to-college events provide students the opportunity to shop for their first living spaces away from home and share a fun-filled bonding experience with classmates,” Cooper said. “We are pleased to partner with so many colleges and universities to help ease the transition of moving into a new living environment for these students.”