Meijer Expands Curbside Service

Although it has previously kept e-commerce-based operations minimal, Meijer has expanded its Curbside service to four Detroit-area stores.

The company stated that it would be extending Meijer Curbside service to more locations this summer, encouraging customers to shop online and enjoy the convenience of picking up grocery and select general merchandise items without leaving their vehicles.

In the Detroit area, Meijer has added the service at its Rochester Hills, Brighton, Fort Gratiot and Lapeer supercenters. It will expand the service throughout southeastern Michigan through October, bringing the total number of stores offering the shopping option in the area to 14. By year’s end, Meijer will provide Curbside service at 33 stores in Michigan, Indiana, Ohio and Illinois, including multiple locations in Lansing, MI, Indianapolis, and Fort Wayne, IN.

Michael Ross, vp/digital shopping and customer marketing, Meijer, said that popular demand has generated solid growth in the service. Meijer expects that the number of Curbside deliveries will reach 100 per day at some stores, Ross said, adding that more than 80% of weekly orders come from repeat customers, which demonstrates how quickly the option is gaining popularity, especially among busy parents and Millennials.

“The way customers shop for food continues to change and our efforts to expand the number of stores where Meijer Curbside is offered is one more way we are bringing more convenience to our customers,” Ross said. “Providing an all-encompassing service that offers grocery, health and beauty and general merchandise items, and allows customers to pick up orders in as little as a few hours, is a game changer for many of our shoppers.”