After an initial test, Meijer is rolling out home delivery service throughout its operating territory in the midwestern United States.
Meijer announced that it would initiate the home delivery service in Grand Rapids, MI, where it is headquartered, Fort Wayne, IN, and Indianapolis. The retailer will follow up quickly, introducing home delivery in other major markets throughout its Michigan, Illinois, Indiana, Ohio, Kentucky, and Wisconsin, market area. Home delivery is a collaboration with Shipt, an online-based home delivery service.
On March 29, Meijer customers in Grand Rapids can shop 55,000 items, with a focus on grocery, health, beauty and baby items, using the membership-based Shipt service via a smartphone app or the shipt.com website, the company stated. Membership costs $99 a year, and Shipt members receive unlimited free grocery deliveries on all orders over $35.
“We are excited to expand our relationship with Shipt because together we can offer customers across the Midwest a whole new level of convenience, product variety, and service not available before,” said Meijer president and CEO Rick Keyes.