Meredith Extends Licensing Deal For Better Homes & Gardens Products At Walmart

Meredith Corp. has extended its licensing agreement through mid-2024 for its exclusive line of Better Homes & Gardens-branded products at Walmart in the United States and Canada.

“At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens products,” said Thomas Witschi, president of Meredith Consumer Products. “We’re enthusiastic about the expanded breadth and style appeal of our home and outdoor lines. We look forward to continuing our successful relationship with Walmart.”

The Better Homes & Gardens brand came to Walmart stores in 1998 and ten years later expanded its existing gardening product line into the broader home category. Since then, the number of items has increased six-fold from 500 to over 3,000 today, the company said.

Major product categories include sheets, comforters and quilts; dinnerware and kitchen textiles; bath hardware, towels and rugs; home décor, such as decorative pillows, window treatments, candles and furniture; outdoor furniture and accessories; and live plants.

“The home line at Walmart truly brings the Better Homes & Gardens brand to life,” said Stephen Orr, editor-in-chief, Better Homes & Gardens. “Consumers can express their own personal style with hundreds of on-trend options, all at the affordable prices for which Walmart is known. We’ve recently delved even deeper into these core categories, offering a broader range of styles to Walmart shoppers.”