Metal Ware’s Nesco brand is launching new packaging for the brand’s line of dehydrators, which will be seen on products in-stores later this year.
According to the company, the redesign consolidates a family of 10 dehydrator appliances with a stronger, cleaner branding element that’s backed by a history of more than three decades. The new packaging also features a large photo of each product with a variety of foods that can be used with the dehydrator along with several lifestyle images.
“We’re very excited about our new packaging for our line of food dehydrators,” said Darlene Schmitz, vp/sales and marketing, Metal Ware. “We understand the importance of bringing new products and ideas to the market. However, we also understand the importance of developing fresh strategies for existing products.”
Based on research from company sales reps and retail partners, the contemporary design focuses attention on clean product lines and the trusted Nesco/American Harvest brand, according to the company. Eye-catching colors coordinate with each product’s package while large images on the side panels illustrate how the dehydrator fits with Nesco’s consumer lifestyles.