At the International Home + Housewares Show, Meyer U.S. will reveal a completely redesigned booth, one of the final pieces of a multi-year plan that the company said has changed its cadence for product launches and reflects the reality of today’s buying cycle and store reset calendars.
Darrin Johnston, managing director of Meyer U.S., said the company’s priorities remain focused on industry leadership and innovation, creating branded experiences for the company’s large brand portfolio, facilitating business interactions, and offering welcome and hospitality to Meyer’s customers.
“Just as the industry and our go to market approach has evolved, so is our show booth design to ensure it continues to be a space to facilitate our priorities. The booth redesign is bold for the housewares industry, and flexible enough to take us through the next many years of show experiences,” said Johnston.
In response to changing consumer shopping patterns, and the ways retailers and suppliers have had to adapt to stay competitive, Meyer began introducing new products much earlier in the buying cycle. This accelerated timeline allows for maximum collaboration with retailers on new product launches and store resets.
To further accommodate customers and showcase new introductions, the company completed an extensive build out of the showroom at Meyer’s corporate facilities in California.
“This extensive showroom in California and accelerated product development timeline allows us to give our customers an early look at new product when customers are in their key planning stages, and to integrate more completely with Meyer teams from other key business areas such as marketing, analytics, and distribution,” he said. The new booth, its services and other show activities, said Johnston, are more focused on refining the details instead of just beginning the process of introducing new products.
“Continuing to walk the talk of innovation first, the new Meyer booth brings a fresh approach that is grounded in a progressive go to market strategy and a new design that is unique for the housewares industry,” he said.
For more on Meyer’s new booth, see the February 19 issue of HOMEWORLD BUSINESS®.