Meyer Relaunches Paula Deen Collection

With a focus on new cookware, trend-setting colors and a relaunch of Paula Deen’s collection from online-focused to retail locations, Meyer Corp. is hitting the ground running for 2015 with its celebrity chef assortments.

The company is bringing back the Paula Deen line for 2015 with 10 items in open stock as well as a 15-piece set priced at $119.99. Deen’s collection, which is currently available in a signature red, lavender and aqua, will also add yellow, rounding out the line’s color palette.

Meanwhile, the Rachael Ray Cucina line will also be launching a new color collection for 2015, lavender. 

Cucina from Rachael Ray will also see the addition of 10 new open stock items; new stoneware, including an olive dish, oval baker and two casserole pans; a crisper pan with a suggested retail price of $19.99; and a multi-purpose 16-inch roaster with a dual-height rack, which will retail for $69.99.

The company will also be launching new open stock bakeware goods in the Rachael Ray Brights Collection, which will range in price from $9.99 to $14.99. All of the cookware and bakeware has been designed to coordinate with both the new lavender launch as well as the collections’ existing color palette.

Meyer’s Cake Boss bakeware assortment will also be seeing some new products at the Housewares Show, including Cake Boss, Jr. products. There will be three themed kits: a cupcake and cookie set and a mixing and measuring set, both positioned for retail at $14.99, as well as a suitcase decorating set, which will retail for $19.99.