Meyer’s Banning Takes Helm With ‘Consumer First’ Approach

VALLEJO, CA— In taking on the managing director role at Meyer Corp. U.S., Christopher Banning will be looked to in order to guide the company into a new era of growth.

However, he will also be tasked with the company’s direction when it comes to facing external challenges. These include the current business climate, which is subject to tariffs and import/export issues, direct-to-consumer cookware gaining traction in the market and the continued shift in consumer buying habits in the cookware and bakeware segment.

Effective June 1, Banning was named managing director of Meyer Corp. U.S., taking the place of previous managing director, Darrin Johnston.

Prior to being named managing director of the company, Banning had a 30-year career in housewares and consumer products that has given him experience in an array of different skills, including global sales, marketing and e-commerce, leading business strategy to drive revenue, profit, online presence, brand equity and market share.

HOMEWORLD BUSINESSâ senior editor, Emily Cappiello, recently spoke to Banning about his new role as well as his goals for the company under his direction.

HomeWorld Business: What excites you about working at Meyer?

Christopher Banning: Meyer is one of the largest cookware manufacturers and distributors in the world. Meyer is a privately-owned company with a legacy of innovation. Stanley Cheng, our founder and CEO, is a legend in cookware, and I am looking forward to being part of such a great organization and part of the Meyer family. I enjoy working in entrepreneurial companies because we can move quickly, and speed is important in today’s world to ensure we are maximizing opportunities.

HWB: Why did you feel it was the best next step for your career?

CB: As managing director of Meyer U.S. and Latin America, I have been provided an opportunity to leverage my thirty years of leadership experience in consumer products and my skills in sales, marketing and e-commerce.

HWB: How do you feel your acquired skill set has set you up for success in this new role at Meyer?

CB: As a strategic executive leader, I maximize bottom line organizational success and customer value by collaborating to create a clear and powerful vision and mission, executing on timely innovation and critical change initiatives, elevating brand recognition, and guiding high impact marketing that is supported by sophisticated digital and e-commerce applications.

HWB: The company grew its portfolio of both celebrity and branded lines under the previous managing director. How do you plan to continue that growth?

CB: As a global leader in cookware, we are proud to have such powerful house brands in cookware like Anolon, Circulon and Bonjour. In addition, our licensed brands like Farberware, Rachael Ray and Ayesha Curry are very important to us. We continually evaluate new licenses and partnerships for our portfolio of brands.

HWB: What are your immediate goals for the company upon being named managing director? 

CB: My goal is to ensure that we are committed to a consumer first mentality by infusing this into everything we do. We will accomplish this while working closely with our retail partners to ensure that we are maximizing the distribution of all our great brands in both the brick-and-mortar and e-commerce channels.

HWB: What are some of the challenges you’re seeing for the overall cookware and bakeware industry currently and how do you plan to combat those challenges? 

CB: As the categories continue to evolve in response to consumer shopping behavior, Meyer will continue to lead with our retail partners to deliver meaningful product innovations that represent the quality and safety that Meyer is built on. We will continue to support and build the equity of our strong brands to ensure that they continue to be strong revenue drivers for our retail partners.