Michaels is rolling out new custom framing capabilities designed to deliver a more convenient customer experience online and in-store.
The company will offer more than 150 new frames, bringing the total offered at Michaels to more than 400. It also will provide new options including the ability to print photos on new surfaces such as metal, acrylic, acrylic standoff, wood and canvas. The company has updated frame collections to pace style trends, with Rustic Casual, Classic Elegance and Modern Simplicity groups. The company also offers a 22-frame Scott Living collection.
Customers in-store will continue to get help from the custom framing desk while those online can upload photos then pair them with different frame and mat images. In addition, consumers can use free pre-paid shipping materials to send art to Michaels custom framing, with the option to have finished products shipped home or to a convenient store.
“Michaels has long been recognized as a one-stop framing shop for in-store and online shoppers,” said Steve Carlotti, Michaels evp/marketing. “Now with a wider assortment of printing options and refreshed frame offerings, we are providing more inspiration and opportunities than ever before to present and share those special memories in new and meaningful ways. Our more than 150 new frame offerings reflect not only what’s on-trend, but trend-forward in the home décor space. With so many ways to order, print and ship your masterpieces, Michaels offers something for everyone’s impeccable tastes.”