Michaels Expands Martha Stewart Collection

Michaels and Sequential Brands Group have announced a new Martha Stewart deal. The Martha Stewart label will expand at Michaels, with 300 exclusive new products hitting stores as part of the Martha Stewart Celebrations collection.

To personalize events, Michaels will offer customers a new Martha Stewart Cricut machine, a go-to customization tool for do-it-yourself fans, the company said. The Cricut machine cuts more than 100 materials, from cardstock to vinyl to leather, quickly creating one-of-a-kind cards, banners, gifts, artwork and related party enhancements.

“Whether you’re an avid party person or a first-time host, the smallest details of party planning can be overwhelming,” said Martha Stewart. “Martha Stewart Celebrations eliminates the guesswork and stress with beautiful, comprehensive themes designed to cover your table, your décor, gifts and more, while offering clever and beautiful mix-and-match options for those who want to put their own spin on a special celebration. It’s always a pleasure to work with Michaels, which offers best-in-class DIY products and inspiration for every customer.”