Michaels has launched an online custom framing business.
The company’s new platform, Framerspointe.com, was developed so consumers can digitally design and purchase custom framing. The new online destination for framing will combine trend-right designs and craftsmanship at competitive prices with an easy to navigate shopping experience, according to the company.
The site offers more than 40 mouldings, various décor surfaces like chalkboard and cork, and a library of more than 7,000 popular art images. Customers can also upload, edit, and print photos from their computer or social websites like Facebook or Instagram. They can then select the desired size, surface, frame, and mat and have it delivered starting at $39.
All custom frames sold on Framerspointe.com will be made in the U.S. by Artistree, a manufacturer of custom and specialty framing merchandise owned by The Michaels Companies.
“Framerspointe.com will offer customers a terrific assortment of high quality, trend-right custom framing options online,” said Steve Carlotti, evp/marketing, Michaels. “The Michaels Companies has been a leader in the custom framing business since 1976, and has been trusted with framing more than 20 million customer memories. Bringing our industry leading framing to e-commerce is a natural step, and will allow us to provide more consumers with an affordable, interactive, easy shopping experience.”