In a move that brings together social media, interest in kit-based activities and family project endeavors, Michaels and Pinterest have partnered to launch Make It Kits. The kits include all the necessary supplies to help anyone from a beginner to a more experienced crafter tackle trending projects posted on the social media site.
Exclusive to Michaels, the co-branded Make It Kits combine Pinterest trend insights with the retailer’s product expertise and e-commerce capabilities. Pinterest has accumulated more than 1.7 billion home décor pins and more than 27 million people saving home décor content, according to the retailer.
Michaels is also collaborating with Pinterest on an app that helps consumers discover and do things to turn ideas into personalized, do-it-yourself crafts with the new Make It Kits.
The first Make It Kit, dubbed Shibori for Your Home, contains everything consumers need to complete shibori dying products. The kit includes Paper Pin cards with step-by-step instructions, tea towels, dye, and materials for three different dyeing techniques. Shibori-style dye searches have increased 56% in the past year, with Pinners saving 2.6 million ideas in 2016, Michaels noted.
“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, svp/marketing, Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect way to bring that inspiration to life.”