Michaels stores has rolled out the new Cake Boss Cakeware collection, which has been designed by celebrity baker Buddy Valastro, star of Cake Boss on TLC, in conjunction with Meyer Corporation.
The line, available in all U.S. Michaels stores, includes cookie, cake and loaf pans with grips, novelty bakeware such as the signature Flower Cakelett pan; specialty baking utensils such as a spoonula, a mechanical cookie scoop and a balloon whisk; and accessories such as decorating tip sets, a fondant ribbon cutter, a letter impression set and specialty fondant acrylic rolling pins.
“I always ask on my show, ‘who wants to eat some cake?’ because I know the answer— everybody!” said Valastro. “In designing my new Cake Boss Cakeware it was important to me that everybody realizes how easy it is to make awesome cakes and desserts in their own home when they have the right tools.”
Michaels will show customers how to use the new Cake Boss tools during free in-store events in all U.S. stores on Sept. 28 from 10 a.m. to 12 noon, including product and demonstration videos at Michaels.com.
“Cake Boss Cakeware products are easy for bakers of all skill levels to use, which takes the stress out of creating delicious baked goods,” said Philo Pappas, Michaels evp/category management. “We want to make it simple for our customers to create affordable, beautiful desserts that they’ll be proud to serve.”
Michaels will host a tweet chat on Sept. 26 with the Cake Boss team to answer customer questions about the Cakeware line. Customers can send questions in advance to #MeetCakeBoss.