Michaels has made several changes to its senior executive leadership team. Vidya Jwala has been appointed to the newly created role of chief customer officer, Scott Lindblom has been promoted to evp/chief information officer and Holly Shaskey-Platek has been promoted to evp/chief human resources officer.
“These changes will enhance our ability to execute against our long-term strategy and facilitate our ability to continue delivering value to our customers and stakeholders,” said Mark Cosby, Michaels CEO. “My focus has been to bring together the right talent to deliver our customer-centric strategy. Vidya, Holly and Scott all have a wealth of knowledge and experience that will help us to continue building momentum and capture the enormous opportunities in front of us.”
In Jwala’s role as chief customer officer, he will be responsible for the creation of an omnichannel, customer-centric business strategy across all digital, physical and social touchpoints within the brand. He will lead IT, marketing, customer relationship management, loyalty, business analytics and external vendors to optimize the Michaels customer experience.
Jwala comes to Michaels from Dick’s Sporting Goods, where he was the chief e-commerce and supply chain officer. Prior to Dick’s Sporting Goods, he served as svp/merchandising, supply chain, technology and customer service at Overstock.com.
As evp/CIO, Lindblom is responsible for all IT areas throughout Michaels including the development and implementation of technologies to enhance Michaels ability to serve business partners and customers in addition to overseeing the Michaels IT initiatives roadmap. Lindblom has been with Michaels for 5 years, most recently serving as svp/CIO.
As chief human resources officer, Shaskey-Platek is responsible for the company’s human resources operations including leadership and organizational development, culture and employee engagement, employee relations, talent management, benefits and compensation. She has been with Michaels since 2017, when she joined as svp/merchandise operations.