Michaels Unveils Two New Concept Stores

Michaels recently transformed two existing hometown retail locations as part of a larger strategy to reimagine the optimal maker shopping experience. Customers in the North Texas suburbs of McKinney and Plano can expect an entirely new look and feel when they visit their local store.

“At Michaels, we are here for the maker and the launch of our new concept stores is another way we are creating a more immersive and impactful experience for them,” said Ron Stoupa, svp/marketing, Michaels. “We are committed to testing and learning all we can around the wants and needs of our customers so we can provide the most engaging store experience.”

New store design includes concrete floors, updated signage and lower fixturing that allow customers to easily view and navigate the full store selection. To foster an environment of creativity, the concept stores also offer inspiration and trend hubs in the fine art, kids, seasonal and custom framing department. Within each hub, customers can now touch and feel product prior to purchase in new ways such as creating their own floral arrangement on a floral table or trying out markers in the fine art hub. The stores also include a newly launched “maker space”; dedicated square footage that encourages makers to take classes, watch an instructor-led project on display screens in the space, or simply use the space and supplies, all free of charge.

The newly updated checkout system leverages advanced technology to facilitate shop and scan capabilities and is designed to serve as additional storage for curbside, delivery, and buy online pick up in store orders.

All concept store community features will follow CDC safety guidelines and recommendations for use and are subject to the enhanced cleaning procedures and in-store social distancing introduced in response to the COVID-19 pandemic, the retailer said.