Lisa Egger has joined Microplane in the position of marketing manager, kitchen products. She will replace Tracy Panase, who has left the company to pursue other interests, the company announced.
Egger will report to Joel Arivett, Microplane’s president of sales and marketing. She will manage all marketing activities for the housewares brand and interface closely with the Microplane sales team.
Prior to joining Microplane, Egger was the director of marketing at Zak Designs. Previous to that, Egger worked in marketing positions for GE Security where she went through the GE Lean Six Sigma Black Belt program and earned her MBA.
“Lisa’s strong marketing and management skills, and her in-depth knowledge of our industry will be pivotal as we continue to build our brand,” Arivett said.