Microplane Names Ayers National Sales Manager

Microplane has named Cathy Ayers as the company’s new national sales manager, kitchen products.

The appointment is effective immediately, as Dayna Butler, the former national sales manager, has left the company to pursue other interests.

Reporting to Joel Arivett, Microplane’s president of sales and marketing, Ayers will manage the U.S. rep groups, key accounts, and independent retailers.

Prior to joining Microplane, Ayers was the national sales manager at WellnessMats for eight years. Ayers has won numerous awards for her customer and vendor relations, including Vendor of the Year with HTI Buying Group.

“Her in-depth knowledge of our industry will be pivotal as we continue to build our brand and reach our retail partners,” said Arivett.