At the recent International Home + Housewares Show, Midea unveiled a new lineup of vacuum cleaners set to launch in 2017 under its recently acquired Eureka brand.
Ting Ting Cheng, vice general manager, North America, told HomeWorld Business that Midea’s current focus when developing new vacuum cleaners for the brand is celebrating its long history while bringing product development into the future in order to meet the current needs of the consumer.
At the show, Midea paid homage to the 107-year-old Eureka brand, showcasing a photo gallery that included advertising from decades past in addition to showcasing previous models of the brand’s vacuum cleaners. Next to the gallery, the company displayed the upcoming introductions of vacuum cleaners set to launch in the coming months.
The new vacuum cleaners featured updated designs with an eye on small space living. The new appliances also include advanced technologies said to answer consumer pain points, like hair tangling in the brush roll.
The new models included the NEU560, NES270 and NEU530. The NEU560 is an upright vacuum featuring maximum deep cleaning and suction, advanced swivel steering, no-tangle brush roll, pet-pal cleaning tools and a high capacity, easy-empty dust cup.
The NES270 is a cordless, 2-in-1 stick vac and hand vac suitable for both carpet and hard flooring. It is said to allow for easy storage and includes advanced battery technology for an extended run time and quick charge.
The NEU530 is an upright vacuum suitable for carpets and hard flooring. It features advanced swivel steering, pet-pal cleaning tools, easy-empty dust cup and is said to require no maintenance cost.