Midwest-CBK has signed a licensing agreement with artist Julie Ueland to create and sell her Tradewinds home décor collection. The new collection will debut during the 2010 winter markets.
Inspired by the restful, relaxed environment of waterfront and tropical destinations, the Tradewinds collection features a casual, elegant style with Ueland’s trademark twist— a splash of personality and sense of humor, the company said. The initial Tradewinds collection features 28 home décor and gift designs in glass, metal and ceramic including wall décor, tabletop and serveware, vases, candleholders, and table lamps. Suggested retail prices range from $10 to $150.
“I’ve had the privilege of getting a taste for all sides of the business as a designer, educator, independent retailer, manufacturer and marketer, which has given me great perspective and insight into what customers are looking for – something unique, something beautiful and fresh in home décor, yet also affordable and of exceptional quality, and that’s the sweet spot that my collection speaks to,” says Ueland. “I like to bring something a little unexpected to each design— something that makes you smile, that you want to dwell on for a moment.”